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Great, a redirect is in place to redirect traffic from your non-preferred domain.

Ideally, your title tag should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

It allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in.

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords are a specific type of meta tag that appear in the HTML code.

Use your keywords in the headings and make sure the first level (H1) includes your most important keywords.

While it is important to ensure every page has an H1 tag, never include more than one per page.

This is an example of what your Title Tag and Meta Description will look like in Google search results.

While Title Tags Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so its important to stay within the suggested character limits.

Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).

Also, more information to help them understand images, which can help them to appear in Google Images search results.

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

Its important to carry out keyword research to get an understanding of the keywords that your audience is using.

There are a number of keyword research tools available online to help you choose which keywords to target.

This table highlights the importance of being consistent with your use of keywords.

To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of.

HTML code, and it is used by search engines to calculate the relevancy of a web page.

A higher code to text ratio will increase your chances of getting a better rank in search engine results.

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Gzip is a method of compressing files (making them smaller) for faster network transfers.

It allows to reduce the size of web pages and any other typical web files to about 30 or less of its original size before it transfer.